HER INTERACTIVE COUPONS CODE
Once users found an appropriate coupon, they could click Apply and the code would be applied automatically. Users could click this, and an overlay would appear on the right, showing available coupons. JCPenney was mindful of price-conscious buyers and implemented a Find Best Coupon banner during checkout.
Adding discounts in this convoluted way takes longer and can result in an incomplete or lost sale if users decide to spend their valued time elsewhere. This technique can risk sales, especially in a stage as critical as checkout. Clicking on the promotion images also failed to help users apply the discounts, and instead took them to the corresponding product pages. Sephora’s coupon-code text was embedded within images and could not be copied and pasted. Instead, they linked to full-sized versions of the promoted products (which were not free). Further, the image links that accompanied the coupon description did not apply the coupon code for the user, as one might hope. So, the coupon code could not be selected and copied - users had to memorize it and apply it in the cart. This approach allowed users to quickly browse discounts however, all discounts (and accompanying coupon codes) were (linked) images, not text. had numerous Beauty Offers consolidated on one page. Famous Footwear provided a promotion (top right) that was not interactive but appeared so, given the site’s semi-flat design for its real buttons and GUI widgets. Several users attempted to click it, unsuccessfully. For example, the shopping cart on Famous Footwear showed a promotional banner that looked like a button. Several users in our studies clicked on banners for discounts, attempting to apply the code to their orders (often unsuccessfully). If a discount or coupon code is offered on the site, allow users to automatically apply it by clicking on it.Īllow users to interact with discount advertisements to have them automatically applied to their cart. Not only does this approach make customers happy, but it also prevents them from being disrupted or unnecessarily distracted during checkout. When it comes to coupons, the easier to apply the better. In this article, we will provide a set of guidelines for helping users take advantage of the promotions and apply them to their purchases. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites. Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers.